I ordered some business cards. At last! …I was embarrassed at my first show by not being prepared with a proper business card. I had to borrow my daughter’s. Fixed that. A business card is like the sacred first step in being a real business. Especially one that has face to face contact with its customers.
I have another business selling small machine tools. All sales are made over the Internet and I almost, but not never, see my customers face to face. I should have a card to put in my packages and for the times I do see my customer. That’s next. I may opt for a more generic card without fancy graphics.
My KautrzCraft cards are kind of fancy, feminine looking. I decided they needed to have some style since the product is jewelry and mostly feminine jewelry, but not always. The guys will just have to deal with the look, and buy something for the lady in their life. Ha!
Silver is a good metal for jewelry. Sterling is a hard silver and makes great durable jewelry. Tarnish is a bit of a problem. Argentum is an alternate silver that doesn’t tarnish but is a bit of a different color. It’s also a product made from recycled silver and not a produced in the USA. For now, at least, I’ll cast with sterling from USA sources. I never say never…
I am capable of casting gold; the process is the same as silver lost wax casting. But the extreme cost is likely to make it very hard for me to sell. I think I will leave gold work to the better-known producers. Expensive pieces are sold as much for their brand name as well as the quality of the work. I may need many years of high end work to gain the instant name fame recognition to sell high dollar jewelry. Ha!
I am happy being the little guy with a niche, doing nice specialty silver work. My goal is not to build a dominate presence in the world of cast silver jewelry. At age 70+ I have something I enjoy designing and spending time creating and people are willing to own. Reward enough.
The new business card will help my best salesperson, my dear wife Gloria, present my work. About time I did that for her.